MARKETING
01
Graffiti Junktion Ad
This was the project that made me fall in love with both Graphic Design and Marketing. A friend that works for the sports bar reached out for help designing an ad that would be used for both print and digital marketing. Seeing my creation come to life for a well-known local restaurant affirmed my career aspirations and instilled me with a sense of pride. I designed this ad using Adobe Photoshop.
02
Integrated Marketing Communications
Course Director Award
I was presented with this course director award for Integrated Marketing Communications after completing a 23-page marketing plan for Trulieve Inc. I was employed as a patient consultant by the company at the time of writing the plan. I enjoyed my time learning about marketing in depth and was proud to receive this award.
03
Principles of Persuasion Project
In one of my final classes at Full Sail University, Media Sociology, I was tasked to create a design that incorporated Cialdini's 7 Principles of Persuasion and other Neuromarketing techniques. I took this opportunity to create an advertisement for myself to potentially obtain freelance Graphic Design jobs and clients. I created this design using Adobe Express.
04
King Surf Mock Print Ad
During my time in Graphic Design and Communications at Full Sail I created this advertisement for a fictitious company called King Surf. You will find other King Surf creations on my Logo Design page. I used Adobe Illustrator and Adobe Photoshop for this design.
05
Ivy Nectar Hair
Social Media Marketing
After graduation I began taking on freelance design projects for a local hairstylist. These designs were created using Adobe Express and were intended to be used to advertise the stylists availability via social media marketing.
Because these designs were intended to be used for social media marketing, I needed to take the sizing parameters into account. I created one version that was intended for use in the main Instagram feed that would translate over into Facebook without cutting off. I then created another version intended for use in the stories feature of these respective apps.
06
Eauglo Email Marketing Design
Since graduation, I have been continuing my education by taking graphic design courses through SkillShare and LinkedIn Learning. This project was part of a graphic design course by Tony Harmer. This was created using Adobe Photoshop to build out a wireframe design that was easy to fill in with the assets provided. This design is the basis of an HTML email marketing campaign that would be sent to a developer to be coded appropriately.
07
Hypno-Cat Comedy Club
Poster
This project was from another course taught by Tony Harmer. During this course I utilized Adobe Illustrator to create a poster advertising a comedy event for a fictitious nightclub. During this course I was able to become more comfortable with skills like using clipping masks to create image frames from self-drawn shapes. Another useful skill learned while creating this project was the use of texture to make a background stand out.